Privacy Policy


Your privacy is important to us. This privacy statement explains what personal data we collect from you and how we use it.

This notice tells you what to expect when Sneak collect personal information. This applies to the information we collect about: 

  1. Visitors to our website
  2. Create an account
  3. Sign up to our newsletter
  4. Purchase a product on our website
  5. Chat with us
  6. Contact us via contact us page

Who are we?

Sneak has just one objective: to fuel all gamers. The Company name is Sneak Energy Limited. The registered address is Queens House 4th Floor, Queens House, 32/34 Queen Street, Manchester, England, M2 5HT, and the company number is 10187480. To get in touch, please email

Information we collect about you

We collect information (personal data) about you when you: 

  1. Visit or register with us on our website; 
  2. Create an account;
  3. Sign up to our newsletter;
  4. Sign up to receive our communications;
  5. Purchase or make payments for any of our products or services;
  6. Chat with us or contact us through our website; 
  7. Post material to our website; 
  8. Complete customer feedback or surveys; or
  9. Participate in competitions

We have explained these in more detail below.

The information collected in the above manner may include your:

  1. Full name;
  2. Date of Birth;
  3. Postal address; 
  4. Email address;
  5. Telephone number;
  6. Payment details;

How we use your information? 

We collect information about you so that we can:

  1. Identify you and manage any accounts you hold with us;
  2. Process your order;
  3. Conduct research, statistical analysis and behavioural analysis;
  4. Carry out customer profiling and analyse your purchasing preferences;
  5. Detect and prevent fraud;
  6. Customise our website and its content to your particular preferences;
  7. Notify you of any changes to our website or to our services that may affect you;
  8. Carry out security vetting; and
  9. Improve our services.


We may send you marketing communications and promotional offers by post, email, telephone or text message (SMS) about our products and services, newsletters and events that may be of interest to you:

  • if you have opened an account with us or purchased goods from us, or registered for a promotion or event, and you have not opted out of receiving that marketing;
  • by email if you have signed up for email newsletters;
  • if you have provided us with your details and consented to receiving such marketing.

 You will always have the opportunity to decline marketing information and updates before you submit your personal details to us.

We may use the personal data you provide us to form a view on what we think you may like, or what may be of interest to you, and to send you details of products and offers which we think may be relevant for you (soft opt-in).

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:

  • where we rely on soft opt-in, you can unsubscribe or ‘opt-out’ by using the unsubscribe button and following the link included in the footer of any marketing email or text you receive from us
  • contacting us directly at 

We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented. If you choose to stop receiving our marketing message, this doesn't mean communications from us will stop completely, as we will still send you important updates with regards to your orders and other service communications. 

For this purpose, we may disclose your information to our agents and service providers. When purchasing from us, we may also disclose your name and email address to third party review service providers. We use a third-party provider, Klaviyo to deliver our promotional and marketing emails. If you accept to receive marketing, you will go onto our subscriber list for Klaviyo. If you have any questions about our marketing messages please contact us at

We may collect your information when you:

  1. Visit our website (Analytics and Advertising)

When someone visits we use third party services, such as Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site; in order to improve the overall website performance and user experience. This information is only processed in a way which is anonymous and does not identify anyone. We do not make, and do not allow these third-party service providers to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called Custom Audience. This tool allows us to personalise our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. This tool helps us convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Cookies: When you visit our website, our server will automatically record your IP address and the time and duration of your visit. Please see our cookies policy for more information on how we use cookies on our website.

2. Create an Account

We use a third party provider, Shopify as the platform for our e-commerce transactions. When you create an account, Shopify collects information about you including your name, email address, number of orders for customers to easily access their account and be able to see relevant account information. For more information, please see Shopify’s privacy notice.

3. Sign up to our newsletter

If you would like to receive our newsletter from us, your email address will go to Klaviyo. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our email marketing. 

4. Purchase a product on our website

When you purchase, information will go to some third-party providers so we can process your order and improve your customer experience. For example: 

Shopify: require your data to be able to process and deliver your order.
Klaviyo: if you have If opted in, they will use your data to email/SMS you further promotional, product and marketing information.
Yotpo: require your data to be able to communicate post purchase reviews based on products purchased.
DPD /RubyHas: as our logistics service providers, these third parties require your data to be able to deliver your order.
Klarna: need your data to process your payments
5. Chat with us or contact us through our website

We use a third-party provider, Zendesk to manage our live chat and customer service experience, and our contact us queries. Customers will sometimes provide their email and name, which Zendesk will store for 2 years. 

6. Text Marketing Terms and Conditions

We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions.

By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name and purchase information will be shared with our SMS platform, Klaviyo. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.

If you wish to unsubscribe from receiving text marketing messages and notifications use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

What type of information is collected from you? 

The personal information we collect might include your name, address, email address, IP address, card details and delivery details to be able to carry out the requirements. 

What is the purpose of processing this information? 

The purpose of collecting information is made clear to you at the point of information collection. 

Who do we share this information with? 

Sneak will never independently sell personal information for commercial purposes. However, Sneak does disclose personal data to third parties or allow third parties to access personal data to help provide services, such as:

  • To collect data for inventory management and demand planning
  • To respond and manage support inquiries
  • For the purposes of providing our products to you

Sneak may also provide personal data, where permitted, to prevent, investigate, or respond to:

  • Potential fraud
  • Illegal conduct

Additionally, if a third party acquires all (or substantially all) of Sneak’s business and/or assets, Sneak may disclose your personal information to that third party in connection with the acquisition. 

Transfers of your personal data out of the EEA 

We may need to transfer your personal data to countries located outside the European Economic Area, for the purpose of providing you our products and services. Any transfer of your data will be subject to a European Commission approved contract that will safeguard your privacy rights and give you remedies in the unlikely event of a security breach.

How long do we keep this data for? 

We keep personal data for promotions and marketing for 2 years, unless we are required by law to retain your personal data for a longer period. We keep finance data for business purposes for as long as necessary for these purposes.

How can we make sure your data is secured?

To protect your personal information, we take reasonable precautions to seek to ensure that it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Your data is encrypted by Shopify using the HTTPS protocol for secure communication over a computer network. 
Shopify also encrypts any sensitive stored information, and salts and hashes passwords using bcrypt. 

If you provide us with your credit card information, the information is encrypted. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Your Rights

Under the Data Protection Act 2018 and the General Data Protection Legislation, you have rights as an individual which you can exercise in relation to the information we hold about you. 

In order to process any of the requests listed below, we may need to verify your identity for your security.  In such cases your response will be necessary for you to exercise this right.

The right to access information we hold on you

At any point you can contact us to request the information we hold on you as well as why we have that information, who has access to the information and where we got the information. Once we have received your request, we will respond within 30 days. 

The right to correct and update the information we hold on you

If the data we hold on you is out of date, incomplete or incorrect, you can inform us and we will ensure that it is updated.

The right to have your information erased

If you feel that we should no longer be using your data or that we are illegally using your data, you can request that we erase the data we hold. When we receive your request, we will confirm whether the data has been deleted or tell you the reason why it cannot be deleted. 

The right to object to processing of your data

You have the right to request that we stop processing your data. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have legitimate grounds to continue. If data is no longer processed, we may continue to hold your data to comply with your other rights. 

The right to ask us to stop contacting you with direct marketing

You have the right to request that we stop contacting you with direct marketing. In order to process your request, we may need to verify your identity for your security. 

The right to data portability

You have the right to request that we transfer your data to another controller. Once we have received your request, we will comply where it is feasible to do so.

You can make a complaint to us by contacting us via or to the data protection supervisory authority – in the UK, this is the Information Commissioner's Office, at

Complaints or Queries

We try to meet the highest standards when collecting and using personal information. We are happy to provide any additional information or explanation needed. You can contact us at or request any information about our privacy policy, by emailing us at  

or write to us at: 

FAO Data Protection Champion
Queens House 4th Floor, Queens House, 32/34 Queen Street, Manchester, England, M2 5HT. 

You may also raise a complaint or query with the UK's data protection supervisor authority, the Information Commissioner's Office, at any request for this information should be raised with the ICO;